“Attendance at our CME dinner series has increased by almost 50% since adding The Schwartz Group to our marketing mix. The team assigned to our program has been a pleasure to work with.”
- Director of Operations, Leading Medical Communications Company
Audience Generation
Maximizing Attendance to Ensure Event Success
Recruiting physicians and other healthcare professionals (HCPs) to attend Continuing Medical Education (CME) and promotional medical meetings has become more challenging in the presence of competing demands for HCPs’ time.
The Schwartz Group has established best-practices built on 1000s of successful recruitment campaigns delivered in partnership with prominent medical communication companies, CME organizations and many of the world’s leading pharmaceutical and healthcare companies.
CUSTOMIZED APPROACH
Our experienced campaign managers will develop a customized wave of communications that outlines the schedule, frequency and variety of communication vehicles (including but not limited to, mailings, tele-recruitment calls, faxes, and emails) based on similar successful recruitment efforts. We focus on securing registrations and maximizing show rates, and our track record of success – evidenced by the number and quality of attendees we recruit – makes our partners’ events more successful and helps them secure additional business opportunities from their program sponsors.
TYPES OF MEETINGS WE RECRUIT FOR:
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- LIVE (Dinners, Symposia, Teleconferences)
- Webinars
- Satellite Broadcasts
- Live Simulcasts
- Advisory Boards
- Product Demonstrations and Training
- Grand Rounds
CLINICAL TRIAL RECRUITMENT
As a leader in clinical trial design, you know how challenging it can be to effectively recruit patients for clinical trials and stay on track with your projected timelines. The odds are often stacked against success and the statistics clinical trial failure can be sobering:
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- As many as 86% of clinical trials do not reach recruitment targets within their specified time periods resulting in extended timelines and lost revenue of up to $8 million per day.
- Approximately 30% of enrolled patients will drop out over the course of a clinical study.
- Overall, around 46% of clinical trials fail completely due to poor recruitment and retention.
One solution may be to enhance the line of communication between research and clinical physicians through highly-targeted, engaging and iterated tele-detailing.
The Schwartz Group’s methods are targeted and data-driven, featuring:
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- The industry’s most experienced and capable staff, many of whom possess backgrounds in marketing, healthcare, communications and bio-sciences.
- Streamlined methodologies for identifying and enrolling HCPs, especially in the orphan drug markets.
- Use of interactive and targeted communications designed to educate and influence HCPs to become not only participants but also champions of clinical trials.
- Unique dialogue-mapping process to ensure physicians match your unique qualifiers as we are speaking to them, ultimately saving time and improving trial progress.
- Customized data-tracking in real-time provides you with continuous feedback on recruitment status to help you optimize your results and stay on track within your timeline and budget.
Start on the path to clinical trial recruitment success early in your planning process or even shore up your recruitment efforts mid-trial by partnering with the Schwartz Group today.
Case Study
Topic
CME Accredited Dinner Programs
Client
National medical education (CME), education technologies and medical publishing firm.
Sponsor
US-based Big Pharma.
Challenge
Identify new market prospects to increase the number of attendees at a series of promotional dinner meetings. In a series of 100 planned dinner meetings, half of the first twenty had been cancelled due to lack of registration.
Event Recruitment
Using three Schwartz Inside Partners (SIPs) over a period of two weeks, TSG was able to complete the registration goal for 7 promotional dinner meetings. Each of which required a minimum of 20 healthcare providers in attendance. TSG was also able to generate half of the registrations needed for 3 additional meetings.
Solution
A Schwartz Inside Partnering (SIP) program carried out by establishing relationships with and engaging healthcare providers in clinical research and continuing medical education.
Goal
Increase registrations to meet the 20 HCP minimum.
Results
- Completed Registration for 7 promotional dinner meetings.
- 67% Attendance rates before TSG initiated the SIP program and 86% attendance after initiating SIP program.
- TSG has since become this organizations preferred recruitment vendor and maintained a positive and collaborative partnership for more than eight years now recruiting healthcare providers for a variety of other programs including Webinars, Grand Rounds, Advisory Boards, Product Theatres and Multiday Programs.