- Economically expanding the reach of your sales and marketing efforts is among the greatest challenges impacting companies that serve healthcare settings. The Schwartz Group has developed a menu of of innovative services designed to cost effectively expand your reach and grow market share. From filling in gaps in coverage to increasing the quality and quantity of face time achieved by reps in the field, The Schwartz Group can customize a program to meet your specific needs.
Schwartz Medical Account Profiling – The more accurate and updated information your Reps have about their targets - the more effective and efficient they’ll be in managing their territory. Let The Schwartz Group gather pertinent fields of information such as: key contacts, best times to call, competitive usage, potential volume, sample policies and verified addresses, phone, fax email etc. Decision makers grant more face time to reps armed with information about their needs and reps spend less time performing cold calls and information gathering calls and more time SELLING.
Lead Generation/Appointment Setting/In-Service Scheduling – The Schwartz Group can go beyond providing information about your targets by scheduling selling opportunities for your reps.
Schwartz Inside Partnering - “SIP’s” can perform a variety of services for your field sales team in order to free them up to do more selling. Let us design a partnering program guaranteed to increase the efficiency and face time achieved by your reps in the field.
Tele-Territory Management – The Schwartz Group can provide a cost effective alternative to field representation to fill in coverage gaps, provide representation for small or rural accounts or cover for reps out on leave.
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Audience Generation for Medical Meetings
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- Competition and new regulations have made successfully recruiting healthcare professionals to attend sponsored CME and Promotional Medical Meetings increasingly more difficult. The Schwartz Group has successfully recruited attendance for 1000’s of medical meetings that have exceeded our client’s expectations. We have partnered with leading medical education and communication companies on programs sponsored by the world’s most respected pharmaceutical companies. Our successful recruitment experience includes generating audiences for a variety of venue options including:
- Live breakfast, lunch or dinner meetings
- Satellite Broadcasts
- Audio conferences
- Regional drive to series meetings
- Web casts
- Multi day conferences
- Advisory Board functions
The Schwartz Group custom designs a WAVE of professional communications including “tele-details” that highlight program benefits for each new program based on what was been successful for similar events we’ve executed. Our commitment to “FITS” (Fannies In The Seats) helps insure high registration, show rates and ROI. By partnering with The Schwartz Group our clients deliver consistently well attended programs that position them for increased business with their medical meeting clientele.
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Market Intelligence Gathering
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- The Schwartz Group has partnered with Market Research Organizations as well as product manufacturers, to accurately and efficiently gather data from healthcare decision makers. We have performed data collection for qualitative and quantitative studies as well as a numerous customer satisfaction assessments. Our unique ability to quickly contact a large number of targets that meet the study criteria and accurately administer an assessment has made us a preferred partner of leading healthcare market research organizations. Our experience includes:
- Administering personal telephone interviews
- Recruiting for focus group and panel participation
- Driving qualified targets to participate in WEB based surveys
- Schedule interviews with Key Thought Leaders
